Employee Advocacy Marketing, Part 2: How to Create an Employee Advocacy Program

In Part 1 of this series, we explained what Employee Advocacy Marketing is and how it can help your brand. Now let’s dive into the details of how to create a successful Employee Advocacy program that builds trust, expands reach, increases leads, and has a positive impact on your employees!

The foundation of a successful Employee Advocacy Program is built on trust and a fulfilling work environment. Once those are in place, follow these steps to give your program wings…

Employee Advocacy Marketing, Part 1: What is it and how can it help your brand?

Employee Advocacy has been a buzzword in the world of marketing for several years. But what is it? And could it increase the scope of your marketing campaign? What is it? Put simply, Employee Advocacy is the promotion of a business by its workforce. The concept has been around for decades, but the internet and …

Employee Advocacy Marketing, Part 1: What is it and how can it help your brand? Read More »