Why Blog?

With so many ways to connect with customers through social media these days, many business owners wonder why they should focus a portion of their marketing efforts on blogging. Often businesses establish a blog page on their website and stock it with a handful of nice, well-rounded articles. But then it is forgotten, and their …

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Email Marketing: Metrics to Watch and How to Improve Them

Email marketing is a great way to engage with your audience on a long-term basis. However, not all email campaigns are equally effective. In order to improve your efforts, it is important to monitor key metrics and adjust your approach when needed. This means familiarizing yourself with certain email marketing metrics, or Key Performance Indicators …

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Broaden Awareness with LinkedIn Service Pages

One of LinkedIn’s new features could be a gamechanger for small businesses and freelancers. LinkedIn (LI) Service Pages are dedicated landed pages for businesses (and individuals) to highlight the services they offer. These pages are discoverable by ANYONE, regardless of connection on the platform, making it that much easier for more people to become aware …

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