Image Guidelines for the Top Social Networks

Your brand’s visual presence is the first (and sometimes only) thing potential customers experience of your brand. It can be tempting to re-share images you designed for one platform to be used across other social media networks. However, the proper dimensions for images and videos differ greatly across platforms. 

Below, we have outlined the best practices and image guidelines for the top social networks to help you ensure that you are presenting your best face to your customers.

*All image dimensions are in pixels, width x height.


With over a billion active monthly users, Facebook is the largest social network on a global scale. Your visual appearance on Facebook could decide whether you attract a large user base or not. One important aspect to note (before we talk specifics about photo dimensions) is that there is a difference between how things display on your personal timeline versus how they appear in a user’s newsfeed. As such, crop with the user’s experience in mind.

Profile Picture

Dimensions (pixels): 180 x 180 (Displays 170 x 170 on desktop, 128 x 128 on smartphones)

*Photo thumbnail will appear throughout Facebook at 32 x 32 pixels.

Cover Photo

Dimensions (pixels): 820 x 312 on desktop; 640 x 360 on mobile

Best practice: Images with a logo and/or text work best as a PNG file.

*Profile picture will cover the bottom left corner of your cover photo. 

(24 pixels from the left and 24 pixels from the bottom)

Shared Image / Social Post

Dimensions (pixels): Recommended upload size is 1,200 x 630. 

*Will appear in user’s feed at a max width of 470 pixels and on your page at a 

max width of 504 pixels (will scale to a max of 1:1).

Shared Link

Dimensions (pixels): Recommended upload size of 1,200 x 628.

*Square photo: Minimum 154 x 154 in feed, 116 x 116 on page.

*Rectangular photo: Minimum 470 x 246 in feed, 484 x 252 on page.

Highlighted Image

If your company has reached a milestone or had a great accomplishment, that is the time to create a highlighted image that will be housed on your timeline. Highlighted images take up more space than shared photos or links.

Dimensions (pixels): 843 x 504

*Choose a higher resolution image at that scale, since this image will be front 

and center on your brand’s business page!

Event Image:

Dimensions (pixels): 1920 x 1080 (Recommended)

*Facebook will scale down the image to 470 x 174 for the newsfeed.

For more information on Facebook image size recommendations, you can always go to Facebook’s Help Center.


With over 300 million active montly users, Twitter can be a great place to market your brand (and users may already be discussing you on this platform). 

Profile Photo

Dimensions (pixels): 400 x 400 (Displays at 200 x 200)

*Square image (JPG, GIF, or PNG) recommended with a max file size of 2MB.

Header Photo

Dimensions (pixels): 1,500 x 500

*JPG, GIF, or PNG with a max file size of 5MB.

In-Stream Photo

Dimensions (pixels): 440 x 220 (2:1 ratio)

*Max file size of 5MB for photos; 5MB for animated GIFs on mobile (15MB on



Instagram is the best platform to show off your visual creativity, and it currently boasts over 600 million users.

Profile Picture

Dimensions (pixels): 110 x 110

*Make sure you use a square photo with a 1:1 aspect ratio.

Photo Thumbnails

Dimensions (pixels): 161 x 161

*Make sure you use a square photo with a 1:1 aspect ratio.

Photo Post

Dimensions (pixels): 1080 x 1080

*Instagram scales photos downs to 612 x 612, and they appear in the feed at

510 x 510.

Instagram Stories

Dimensions (pixels): 1080 x 1920 (Recommended), 600 x 1067 (Minimum)

*Max file size is 4GB with an aspect ratio of 9:16.


LinkedIn is the world’s largest professional network with nearly 500 million registered users.

Profile Image

Dimensions (pixels): 400 x 400 (Recommended), 200 x 200 (Minimum)

*JPG, GIF, or PNG image with max file size of 10MB.

Personal Background Image

Dimensions (pixels): 1584 x 396

*JPG, PNG or GIF with a max file size of 4MB.

Company Logo Image

This is the image next to your brand name on your company’s LinkedIn homepage. 

Dimensions (pixels): 300 x 300

*Square PNG, JPG or GIF image with a max file size of 4MB.

Square Logo

This is the image that shows up when someone searches for your company.

Dimensions (pixels): 60 x 60

*Square PNG, JPG, or GIF image with a max file size of 2MB.

Company Cover Image

This image for a company’s LinkedIn homepage is larger than on personal pages, covering the entire top portion of the page.

Dimensions (pixels): 1536 x 768 (Recommended); 1192 x 220 (Minimum)

*PNG, JPG, or GIF with a max file size of 4MB.

Banner Images for Company Pages

A newer feature for company pages, this is a prominent image visitors will see when visiting your homepage.

Dimensions (pixels): 646 x 220 (Minimum)

*Landscape PNG, JPG, or GIF image with max file size 2MB.

Hero Image

This image heads the separate tab LinkedIn offers to list the career opportunities with your brand. It is larger than any other images on LinkedIn.

Dimensions (pixels): 1128 x 376

*Landscape JPG, PNG, or GIF image with max 2MB file size.

Shared Image or Link

Dimensions (pixels): 1104 x 736 (Recommended); appears at 552 x 289.

*JPG, PNG, or GIF image that is vertically cropped.

To sum it up…

Social networks are constantly changing and updating their image specifications and best practices. As such, it can become overwhelming to keep up with these changes. However, a quick search on Google or in the Help Center for specific platforms is always a great idea to make sure your images appear at their best. For ad image specifications on these social networks, check back next week for our blog article on the topic!