Aware Media Solutions

Push Notifications: Dos & Don’ts for Your Brand

Push notifications can be a great way to spark engagement with your customers, increase conversions and sales, and create excitement around your brand. If these notifications are sent at the right time to the right people, they also decrease shopping cart abandonment for eCommerce brands.  However, if you’re not careful, push notifications can drive away …

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Visual Search: How to Capitalize on this Marketing Trend

Visual Search is the latest trend to take the world of digital marketing and Artificial Intelligence (AI) by storm! It has the potential to revolutionize the way consumers find and buy products. So, what is it? And how can your business capitalize on this new marketing trend? What is Visual Search? Visual Search utilizes internet …

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Image Guidelines for the Top Social Networks

Your brand’s visual presence is the first (and sometimes only) thing potential customers experience of your brand. It can be tempting to re-share images you designed for one platform to be used across other social media networks. However, the proper dimensions for images and videos differ greatly across platforms.  Below, we have outlined the best …

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Employee Advocacy Marketing, Part 2: How to Create an Employee Advocacy Program

In Part 1 of this series, we explained what Employee Advocacy Marketing is and how it can help your brand. Now let’s dive into the details of how to create a successful Employee Advocacy program that builds trust, expands reach, increases leads, and has a positive impact on your employees!

The foundation of a successful Employee Advocacy Program is built on trust and a fulfilling work environment. Once those are in place, follow these steps to give your program wings…