5 Books to Advance Your Social Media Marketing Skills

When it comes to staying updated on the latest trends and algorithms of Google and social media platforms, you probably read blogs or other online sources. If you want to enhance your overall social media management skills or learn about a platform that is new to you, sometimes a great book can propel you forward. Here is our list of 5 of the best social media marketing books for beginners and experienced marketers alike:

  1. Social Media Explained: Untangling the World’s Most Misunderstood Business Trend | Mark Schaefer

From the author of the bestselling book The Content Code, this is a must-read for anyone who is starting a social media marketing campaign on their own. It covers all the basics, including how to create your strategy and which platforms are right for your business, while also teaching you how to measure success for your specific goals. Mark Schaefer turned this step-by-step guide into a fun and engaging read. And there is now a Revised and Expanded Second Edition!

  1. Social Media Marketing for Beginners 2021 | Chandler Miller & Donald Preace

Updated every year with current data and tips, this book is an essential pick for beginners. Although it touches on social media trends and brand-building, this book goes beyond simple Facebook and YouTube guidance. It also has actionable tips on aligning SEO with social media marketing and achieving key business goals. Written with entrepreneurs in mind, their theories and practices can help anyone learn how to use their brand’s social media presence to drive both traffic and sales.

  1. Facebook Ads Made Simple: How to Create High-Converting Facebook Ads in an Hour or Less | Andrea Vahl

If you are struggling with gaining minimum results from boosted posts (or find Facebook Ads Manager difficult to navigate and understand), Andrea Vahl breaks it down beautifully. This book walks you through the complicated world of Facebook Ads by teaching you to align the ads with your business goals. As an added bonus, you also get a step-by-step guide on how “to create powerful Facebook ads in an hour or less.”

  1. Ultimate Guide to Social Media Marketing | Mike Allton, Amanda Robinson, and Stephanie Liu

The authors take you on a 360-degree journey through the world of business marketing via social media. Encompassing all of the current networks, you will learn about tactics and strategies, organic and paid content, B2B and B2C marketing, using chatbots and influencers, and so much more. Whether you are just beginning or already an experienced marketer, this book is an impactful read for any business owner.

  1. The Lead Machine: The Small Business Guide to Digital Marketing | Rich Brooks

If you are already an advanced social media marketer, but would like to increase both leads and sales by integrating social with email marketing and SEO, grab this book! Following the BARE method (Building a website, Attracting leads, Retaining customers, and Evaluating results), Rich Brooks seeks to help business owners engage more people on Facebook, build their email lists, and rank higher in Google. Every strategy in this book serves to generate more leads for your website, ultimately driving sales.

To Sum It Up…

Whether you are just starting out in the world of digital marketing or already have tons of experience, the right book can increase your knowledge and proficiency. Both of these things will only serve to grow your business and help you achieve your goals.

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